GTA 6 "Live-Action Trailer" Buzz Turns Out to Be Miami Heat Promo, Not Rockstar

Over the past week, Rockstar’s real-world marketing push for GTA 6 reached a new level of intensity in Miami, with the city blanketed in Vice City branding: wrapped vehicles, a Vice City blimp, fake billboards for in-game brands like Zenith Gym and Burger Shot, and graffiti simply reading “Welcome to Vice City.” That campaign set the stage for a viral rumor when fan accounts like videotech, FairlyGab, GTA 6 Countdown and GTA 6 Raf began circulating footage of a convoy of pink-and-blue supercars styled after in-game vehicles, including lookalikes of the Progen Emerus and Albany Manana, complete with fictional Leonida and Vice City license plates. The cars were filmed on a closed-off street near Bayside Marketplace with a camera rig and drone in tow, after similar sightings days earlier along Ocean Drive and Key Biscayne. Social media quickly concluded Rockstar was secretly shooting a live-action trailer to accompany the game’s November 19 launch.

That theory has largely fallen apart on closer inspection. A filming-permit tracker found that the production crew behind the shoot was not Rockstar or Take-Two at all, but a company called 305 Films, with the permit filed under a project labeled for “Social media for MH Vice,” tied to the Miami Heat’s “Night in Vice City” themed game night happening around the GTA 6 release window. In other words, the flashy convoy footage is most likely promotional content for an NBA arena event rather than a new piece of Rockstar marketing.

It’s worth noting Rockstar has never released a live-action trailer for a mainline GTA title, which makes the original rumor shakier even before the permit record surfaced. The speculation had initially gained traction partly because it seemed distinct from the CGI launch trailer and Netflix Extended Look Rockstar already put out this month, fueling hope that more unannounced material was on the way. Still, the confusion says a lot about how aggressively the real-world Vice City takeover, including the Burger Shot and Cluckin’ Bell signage and the Heat arena branding itself, has primed fans to expect more surprises before launch.

Separately, chatter has also picked up around a possible PC version arriving in early 2027, a few months after the console launch, though that remains an unconfirmed report rather than anything Rockstar has stated directly.