GTA 6 Launch Trailer Arrives With New Key Art and a Fresh Vice City Screenshot

Rockstar dropped its long-awaited GTA 6 launch trailer on October 15, and the studio used the moment to push out a new round of official artwork and at least one brand new screenshot rather than just a video. The marketing push lands roughly five weeks before the game’s November 19 release on PS5 and Xbox Series X/S, and it is clearly meant to be the start of a steady drumbeat of promotional material running up to launch.

The centerpiece new image is a key art piece Rockstar itself has titled “Jason and Lucia: Lock and Load,” which serves as the trailer’s thumbnail and also appears on some of the game’s vinyl packaging. It shows the two protagonists posed on a bullet-riddled red car against a Vice City sunset, continuing the sun-drenched, pastel-and-neon visual language the studio has used since the cover art reveal back in June. Rockstar also released logo and logo-free versions of the piece for fans who want clean wallpapers.

Alongside that key art, Rockstar quietly posted a new standalone screenshot showing a floatplane belonging to a fictional business called Brian’s Boat Works & Marina skimming low over the Everglades-style “Grassrivers” at golden hour, a quieter, scenery-focused shot that leans into the game’s emphasis on dense swampland well outside the city itself. In the same window, fashion and culture magazine LOVE put Jason and Lucia on its cover for issue 27, publishing a handful of additional screenshots alongside interviews, including one with Rockstar North co-studio head Rob Nelson, echoing the glossy, non-gaming-press rollout strategy Rockstar already used with Dazed magazine earlier this year.

This latest batch follows a string of smaller reveals in the lead-up to launch, including an exclusive game still and custom art Bloomberg Businessweek published with its October 14 feature and watermarked screenshots that accompanied Game Informer’s late-September cover story. Rockstar has also named six in-game radio stations and confirmed podcasts for the game this month. None of this amounts to a major new trailer on the scale of the first two reveals or August’s Extended Look, but it confirms Rockstar is now mixing traditional trailer marketing with magazine exclusives and incremental drops to keep fresh material coming every few days as the November 19 launch approaches.